Daniëlle Blom

General questions

Geoffrey Jansen

Business Director

Do you want to start a collaboration? Contact Geoffrey Jansen

Want to work together?

From exploration to working prototype in just two weeks

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Man en vrouw staan bij een sessie en plakken post its op een groot papier

AI for Good Sprint

<p class="whitespace-normal break-words">We help <a href="https://norday.nl/en/ai-for-good/">deploy AI for real problems</a>, creating value for employees and customer experiences. That’s why we developed the AI for Good Sprint: an intensive sprint where we collaborate to turn your challenge into a working AI prototype that truly makes an impact.</p>
<p class="whitespace-normal break-words">Together, in two weeks, we move from idea to validation, with your team as co-creators.</p>


AI for Good sprint

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Sprint visual

<p>First, we discuss the challenges of your brand or organization and those of your target audience. We map out pain points and opportunities, set priorities, and define a focused problem statement. Next, we dive into the latest AI tools and techniques, because smart choices come from knowing what’s possible. All these insights come together in a customer journey where we highlight the golden moments: where can AI truly make a difference?</p>


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Stap 1

Explore

<p>The team votes on the ideas that add the most value, together we refine and enrich them. Each concept is given a memorable name and a relatable scenario. Then, we choose the concept with the best chance of success.</p>


stap-5

Stap 5

Concepts

<p>Norday gets to work on concepts. Your team votes on the ideas that bring the most value and together we build on them. Each concept gets a memorable name and a concrete use scenario. Then we choose the one with the best chance of success.</p>


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Stap uitwerken

Concept development

<p>Technology and design come together in a working prototype. We build something the team can actually use and test. We iterate quickly to ensure the prototype is ready for the most important test: with real users.</p>


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Test

Prototype

<p>The truth comes out when real people get their hands on the prototype. We observe, dig deeper and listen to what’s left unsaid. Their feedback on value, usability and the AI experience guides what we carry forward into the next phase.</p>


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Stap 4

Validation

<p>After two weeks of intensive collaboration, you’ll have an AI concept that aligns with your strategy and delivers real value. A working prototype that convinces stakeholders and sets a clear direction for next steps.</p>


Result

Melanie Westdijk

The Netherlands Board of Tourism & Conventions

AI creates greener and cycle-friendly streets

<h3>Challenge</h3>
<p>Cycling is good for your health and the environment. The Netherlands has therefore put the bicycle at the center of its plans for a climate-neutral future. The Netherlands Board of Tourism &amp; Conventions (NBTC) has the ambition to inspire cities worldwide to follow the Netherlands&#8217; example and create more space for bicycle-friendly environments, to promote sustainable and healthy mobility.</p>
<h3>Result</h3>
<p>To inspire the world, we have developed an AI tool to help people see in mere seconds what their cities could look like if they were designed for pedestrians and cyclists rather than cars. With the help of artificial intelligence (AI), Google Streetview and the knowledge of Dutch cycling experts, people worldwide have the opportunity to add a touch of the Dutch cycling landscape to their own living environment.</p>


AI tool for bike friendly streets

Poetry Pal

Poetry inspiration matching your mood

<p><strong>Challenge</strong><br />
Poetry is perhaps the art form most capable of challenging, connecting and inspiring action. At the same time, reading habits have shifted significantly in recent years: poetry is increasingly moving into the digital realm. Social media, especially Instagram, has had a profound impact on how poetry is created, shared and experienced. As a result, the art form has become less niche and more accessible to a wider audience. But how do you reach that audience without losing the deeper cultural experience?</p>
<p><strong>Result</strong><br />
Poetry Pal is an AI-powered guide that makes poetry accessible and meaningful to a broad audience. The app unlocks a collection of over 38,000 poems, translations and audio and video recordings from 600 poets, and offers personalized recommendations based on factors such as mood, location and current events. Poetry Pal engages users in conversations, learns their preferences, and deepens their appreciation of poetry. In doing so, it strengthens the online presence of Poetry International and connects a growing community of poetry lovers.</p>


Wondercast

Hyper-personalised culture podcasts with AI

<h3>Challenge</h3>
<p>Cultural experiences like concerts and theater performances can be deeply moving and inspiring. Yet for those attending such an event for the first time, the threshold can be high. After all, what should you expect? Even when trailers, introductions, or podcasts are available, they often assume some prior knowledge or they remain too general to truly connect with each individual’s experience. This “preparation gap” prevents many (new) audience members from fully engaging with a live performance. At the Rotterdam Philharmonic Orchestra, for instance, only 8.5% of first-time visitors return, even though 47% of their audience are first-timers &#8211; a common challenge in the performing arts. A key part of their retention strategy, therefore, is to ensure that newcomers feel more gently welcomed into the concert hall.</p>
<h3>Result</h3>
<p>The more you know, the more fun and richer your cultural experience becomes. That&#8217;s why we developed Wondercast: an AI-powered tool that creates a personalized podcast for every cultural visitor. This helps people prepare for what they’re about to see, hear, and feel so they can get the most out of the experience. In doing so, new audiences are offered a more meaningful introduction to the arts, increasing the likelihood they’ll come back.</p>
