AI for Good Sprint

From exploration to working prototype in just two weeks

Man en vrouw staan bij een sessie en plakken post its op een groot papier

AI for Good sprint

We help deploy AI for real problems, creating value for employees and customer experiences. That’s why we developed the AI for Good Sprint: an intensive sprint where we collaborate to turn your challenge into a working AI prototype that truly makes an impact.

Together, in two weeks, we move from idea to validation, with your team as co-creators.

5 steps in a sprint visual: 1. explore 2.concept 3. create 4. prototype 5. test
The 5 steps of the AI for Good sprint

Explore

First, we discuss the challenges of your brand or organization and those of your target audience. We map out pain points and opportunities, set priorities, and define a focused problem statement. Next, we dive into the latest AI tools and techniques, because smart choices come from knowing what’s possible. All these insights come together in a customer journey where we highlight the golden moments: where can AI truly make a difference?

Concepts

The team votes on the ideas that add the most value, together we refine and enrich them. Each concept is given a memorable name and a relatable scenario. Then, we choose the concept with the best chance of success.

Concept development

Norday gets to work on concepts. Your team votes on the ideas that bring the most value and together we build on them. Each concept gets a memorable name and a concrete use scenario. Then we choose the one with the best chance of success.

Prototype

Technology and design come together in a working prototype. We build something the team can actually use and test. We iterate quickly to ensure the prototype is ready for the most important test: with real users.

Validation

The truth comes out when real people get their hands on the prototype. We observe, dig deeper and listen to what’s left unsaid. Their feedback on value, usability and the AI experience guides what we carry forward into the next phase.

Result

After two weeks of intensive collaboration, you’ll have an AI concept that aligns with your strategy and delivers real value. A working prototype that convinces stakeholders and sets a clear direction for next steps.

The prototype won awards and secured funding, but the biggest impact? Real value for visitors and an AI boost for the team.
Melanie WestdijkTeamlead Branding Rotterdam Philharmonic Orchestra

Check out our AI for Good cases here:

Ready to change things?

Marlies de Gooijer

Ready to start innovating too? Contact Marlies de Gooijer

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