Bringing science closer

NEMO Science Museum is the largest science museum in the Netherlands and plays an important role in making science and technology accessible to a broad audience. At NEMO, visitors can find inspiration, learn through play, share knowledge, experiment, make plans and come up with solutions for the challenges of today and tomorrow.

Alongside its programming for museum visitors, NEMO develops educational programmes, publishes journalistic content and works together with education, science and partners. In the museum, at school, online and around the country. The question was how NEMO could make that broader role visible to all those different audiences.

Strategy

We positioned NEMO more firmly as a Science Museum. From one story, with journeys for the different audiences. Not by introducing a separate label or channel for each audience, but by bringing the full breadth of what NEMO offers back into one clear structure. Museum visits, education, journalism, collection, programming and online content each got their own entry point within the same story.

New interactive experiences had to make science accessible and meaningful too. So we developed Dakplein in Data: an experience that turns real-time data from the biodiversity garden into stories about nature, climate and biodiversity. It makes science tangible on the roof, at home and in the classroom.