AI for Good

Creating human-centered value through AI applications

AI with value

Many people within organizations struggle with the question: how can you harness technological opportunities in a valuable and sustainable way? While the possibilities of AI are expanding rapidly, a clear compass is often missing to apply it in a meaningful, inclusive and future-proof manner.

We help you apply AI to real-world challenges, creating value for both employees and customer experiences. In just two weeks, we take you from exploration to a validated, working prototype, along with a clear implementation plan. Discover how.

 

Visual representation of a AI applications model. It says: Wave 1: efficiency. Wave 2: new experiences. Wave 3: new business models
Many organizations are currently in the first 'wave', focused on optimizing processes

Beyond the gimmick

Norday, together with clients in healthcare, culture, government and services, has developed multiple AI applications that go beyond experiments or gimmicks. These solutions focus on creating innovative, meaningful experiences, helping brands and organizations stand out, with real impact.

Some recent, award-winning best practices
AI is not treated as a gimmick here, but as a deliberate means to engage audiences with music in fresh and meaningful ways. Grounded in a shared vision where technology supports the artistic and educational mission.
DEN AwardsJury report for Wondercast for the Rotterdam Philharmonic Orchestra

AI for Good design sprint

Using a now proven method, we collaboratively arrive at the right “How might we…” design challenge. How do we connect with a new audience? How do we make embracing technology enjoyable and valuable for healthcare professionals? How do we translate vast archives and digital heritage into personal, relevant experiences?

In a two-week design sprint, we co-create a clear problem statement, a concept and a validated, working prototype.

5 steps in a sprint visual: 1. explore 2.concept 3. create 4. prototype 5. test
The steps in a two-week design sprint
The tool assistant supports healthcare professionals use and properly deploy new healthcare technology to support clients. It was crucial to see the use of the app in the context of the workplace as well as how we use AI agents to unlock the right content.
Karin VinkProgramme manager The Future of Thebe
The customer journey at the center
Visual which displays 4 results of the AI for Good sprint: Desirability, viability, impact, feasability

Proven approach

Just like with any other innovation, the application of AI technology itself is never the answer. At Norday, we use design thinking principles and methodologies to drive digital innovation.

It doesn’t stop at the concept stage. Together, we implement the idea within your organization, ensure it resonates with your customers/end users and take care of the right setup for content and technology.

 

Responsible AI

In sectors such as culture, healthcare and the broader public domain, the bar is set high when it comes to ethics and accessibility. Privacy, transparency and even the CO₂ impact of solutions are integral parts of the design and development process.

 

Lessons learned

Because our clients are frontrunners, we’ve already gathered valuable lessons to share at this stage. Think of things like: the costs of implementation and scaling, the prerequisites for a robust setup, the smart use of various ‘agents’ that interact with different data sources and knowledge bases, as well as other types of agents performing different tasks. And most importantly: what it takes to co-develop a concept that is embraced and resonates with end users. We’re happy to share these insights!

Best practises

Ready to change things?

Marlies de Gooijer

Ready to start innovating too? Contact Marlies de Gooijer

Marlies de Gooijer 2's Linkedin