Interactive Galery of Honour actively engages visitors

  • Culture
  • Digital experiences
De Eregalerij van het Fotomuseum


The Gallery of Dutch Photography is an exhibition at the Nederlands Fotomuseum. Ninety-nine iconic photos tell the story of the development of photography in the Netherlands. These images immerse you in the history of photography and encourage you to see the world in a new way. How do you turn the visitor into an active participant in the exhibition?


For the museum we worked together with Kummer & Herrman to come up with the innovative concept for the exhibition. The Galery of Honour holds 99 distinctive photos, but one spot has purposely been left blank. In the app we developed, visitors discover why a work deserves a place in the Galery of Honour through images and audio, highlighting the work from the perspectives of artists, writers, activists, and photographers. Crucially, the app allows visitors to make their own selection, deciding which photo is the most influential. This chosen photo completes their personal Galery of Honour: 99+1.

What we did

Concept development, development, visual design, interaction design, storytelling


times downloaded


  • Honoree The Webby Awards
  • The Lovie Awards: utilities & services
  • Nominee Dutch Interactive Awards

Engaging stories

The images in the Gallery of Honour will make you look at the world with new, different eyes. Behind each iconic photo in the Gallery of Honour, a unique story is waiting to be discovered. Use the app to reveal them through short film clips, interviews, or animations. Each story explains what makes it so unique and why it deserves a place in the Gallery of Honour. Emphasis is given to include a variety of voices as the stories are told from different perspectives.

Foto uit de Eregalerij met paarden

Experience for yourself

Download the app by scanning the QR-code below (next to the photo). Install the app, scan the QR-code again and view the story with, among other things, the story of Naomie Pieter. A well-known Dutch performance artist, choreographer and anti-racism and queer activist.

Download de fotomuseum app QR-code
Screenshot van hoe het eruit ziet als een foto als favoriet gemarkeerd is

Like your favorite photos

With the app, visitors are invited to pick their favorites and upload their own +1 photo.

Screenshot van hoe het eruit ziet als je zelf een foto toevoegt aan de eregalerij

You decide. Add your +1

The Gallery of Honour consists of 99 iconic works, plus one empty frame. This symbolises the photograph that – consciously or subconsciously – was not chosen or noticed, not known or not (yet) appreciated. The public can pick this ‘missing photo’ themselves. In this way, the Gallery of Honour invites everyone to offer a response to the current selection of photographs.

Your photo in the Gallery of Honour

The photo you select really becomes part of the exhibition. We will show your photo on a big screen together with all other +1 photos.

Foto van Koning Willem Alexander die samen met een andere vrouw naar de tentoonstelling kijkt

Ready to change things?

Jacco Ouwerkerk

Also want to engage a larger audience? Contact Jacco Ouwerkerk

Jacco Ouwerkerk's Linkedin