A strong brand for electric mobility
Challenge
Helping businesses transition to electric mobility! PowerGo challenged us with ambitious growth targets. With clients like HelloFresh, Jumbo and Basic Fit already proving their success, we collaborated to build a solid brand and compelling narrative for communications and marketing. The objective: growth towards a broader audience, with a B2B proposition for fleet charging and offering charging points to consumers.
Result
The new PowerGo brand has a strong distinctive quality with a premium feel. The tagline “powering you forward” demonstrates ambition and character, activated through a flexible copy concept across multiple channels. The visual style works effectively across physical and digital touchpoints, breaking away from the clichés of lime green plugs and blue lightning bolts in the EV market. Through co-creation sessions, we involved team members, generating organization-wide enthusiasm for the outcome. PowerGo is now ready to realise their ambitions with a strong brand that’s as reliable and innovative as their charging solutions.
Impact
Powering you forward
The concept revolves around electrical pulses: energy in motion. An identity that doesn’t stand still but continuously moves – just like the vehicles, charging points and mobility that PowerGo facilitates. This visual translation is a dynamic, flexible system that adapts to its context in the business market and consumers alike. The result extends beyond visual identity, providing clear frameworks through content strategy and content formats.
Fast, easy and guaranteed green
Because PowerGo owns solar parks and sustainable energy storage, they can provide green guarantees. This enables their clients – often major consumer brands – to share their sustainability claims with confidence. PowerGo’s solutions focus on customization, working with numerous partners to find suitable solutions for company fleets, franchise entrepreneurs or local authorities.
Co-creation with the experts
Through a series of co-creation workshops, we uncovered PowerGo’s core narrative together. We involved not just the marketing team, but also engineers with technical expertise and sales professionals who interact with clients daily. This broad involvement ensured we could establish not only an engaging but also a realistic and functional positioning. By involving these people in the process, the final result was well embraced across the organization.
Flexible sprints for maximum engagement
One of the biggest challenges was maintaining everyone’s involvement during a busy operational period. PowerGo’s daily operations continued whilst creative development was needed. By working in short, intensive sprints, alternating with rest periods, we could not only make swift progress but also allow PowerGo time to secure results internally and absorb new insights.
Result: energy that moves
Our collaboration resulted in a renewed brand that transcends sector clichés. An image that breathes energy and conveys movement – flexible enough to appeal to both business partners and consumers. The new identity and strategy help PowerGo communicate their brand story powerfully and consistently, supported by the tagline: “Powering forward”.
PowerGo is now ready to realise their ambitions with a strong brand that’s as reliable and innovative as their charging solutions.
Curious about how we can help your brand stand out in a crowded market? Contact us, and let’s set the transition in motion together.
Ready to change things?
