Digital strategy with expert focus
Challenge
The 6,000 professionals at Royal HaskoningDHV work in more than 140 countries on sustainable solutions for the future. They combine their expertise as engineers, designers and consultants with software and technology. A successful formula in which the professionals themselves are the greatest ambassadors.. How do you ensure that the insights of these professionals and their successful projects attract new clients and talents through digital channels?
Result
Together with TwentySeven, our Sitecore partner within Handpicked, we developed a new digital strategy that puts the expertise of the people at Royal HaskoningDHV at the forefront. The new corporate website is the heart of the completely renewed customer approach; initial contact is made via LinkedIn and the platform through content and the shared sustainable ambitions of potential clients. The result is a drastically improved performance while maintaining a consistent brand experience at every touchpoint, perfectly aligned with the employer brand.
What we did
Brand design, interaction design
Impact
From optimization to a completely new user experience
The reason for a renewed platform was the need for better digital performance. After investigating the possibilities, optimizing the existing platform turned out to be insufficient. The choice was made to develop on the latest version of Sitecore. We took this moment to zoom in on customer journeys and incorporate the insights into the UX of the new platform.
Consistent brand experience
After analyzing the customer journeys, a strong focus was placed on improving the filtering and search functions on the platform and optimizing the flow. SEO and offering relevant content were also taken into account. To achieve this, we developed a design system with enormous flexibility, where all pages are made up of reusable components. These components, together with the power of the CMS, ensure a consistent brand experience throughout the entire platform.
Sitecore 10 Managed Cloud
The new technical design is based on a headless setup. This means that the CMS is a standalone entity in the tech ecosystem. This makes the customer’s content team less dependent on IT to make adjustments. It is also easier to implement a multichannel strategy because the content in the CMS can be sent to different channels and devices. This strong focus on personalized marketing ensures a better buyer journey.
Automated social selling
The joint approach of TwentySeven and IN10 focuses on matching cases with specialists and leads within specific sectors. Through a connection with the CRM (dynamics 365), personas are built up to offer personalized content in the customer journey. The platform identifies the specific interest of a marketing lead (MQL) and links it to the profile of a specialist. The MQL is then approached via LinkedIn Sales Navigator with relevant content. This extends the visitor experience beyond the platform.
A system ánd flexibility
We developed a flexible component-based system that allows you to easily create a sub-brand under the Royal HaskoningDHV flag by adjusting colors and content. Twinn is such a sub-brand and focuses on digital products and solutions that enrich Royal HaskoningDHV’s services, such as simulation software for digital twins and real-time monitoring.
