From ambition to impact: what becoming a B Corp means for your organization

In 2020, GRRR became the first digital agency in the Netherlands to earn B Corp certification. After merging with IN10, recertification was required. Now, under the name Norday, that process has been successfully completed. This renewed certification underscores our ongoing commitment to creating positive impact. For you, this means partnering with a team that not only delivers creative and strategic solutions, but also generates measurable social value.

Becoming a B Corp isn’t a goal in itself, it’s the result of a thoughtful, challenging process.
Companies are assessed across five themes: Governance, Customers, Workers, Environment, and Community. Every B Corp undergoes a full reassessment every three years. The outcome is a transparent, public score that shows where you excel and where you can still improve. It’s a powerful motivator to keep driving real, positive change.

As a B Corp, we believe our biggest impact comes through the work we do together with our clients. And that impact is tangible:

• Schoolwijzer, developed for the Municipality of Amsterdam, reaches 100% of families with school-age children, while the Subsidieportaal facilitates €180 million in granted subsidies.

• The Ocean Cleanup attracted 3.8 million visitors, 25 times the average for non-profits, and raised €3 million from 70,000 donors.

• Rotterdampas enables 225,000 residents to join cultural and recreational activities that would otherwise be out of reach.

• Wakker Dier grew to 42,500 donors thanks to a redesigned fundraising platform.

• For Fastned, Norday helped raise over €80 million in 2024 through Fastned Bonds, bringing the total to €227 million.

• With HiiL, Norday helps unlock legal knowledge in countries such as Tunisia, Niger, and Nigeria.

• For the project Digitale Voordeur, Norday acts as an AI sparring partner, connecting citizens with the right care and welfare services, ensuring professional care is used effectively while people remain in control of their own data.

Our B Corp certification reflects what we stand for: creating change that goes beyond the brief.
That’s why we don’t just ask strategic or creative questions, but ethical ones too. How can technology make healthcare more human, not more distant? How can we use AI and innovation for good? And how can we translate policy into inclusive, future-proof solutions for citizens?

You’ll notice it in the choices we make, and in our drive to always go one step further.
Every strategy, design, and digital product we create contributes to a greater whole, a fairer, more sustainable, and more inclusive society. By working with us, you’re not only achieving your own goals, you’re contributing to real progress that reaches far beyond your organization.

Curious whether B Corp might be a fit for your organization? Feel free to reach out to your Norday contact person or to Rebecca.

Creating impact starts with daily choices. We eat vegetarian, source locally and from purpose-driven suppliers, and actively work to reduce waste, transport, and packaging. As part of the international B Corp community, we continuously learn from pioneers around the world and we bring those insights into our projects, whether they focus on behavioral change, social growth, or sustainable innovation. That’s how you can be sure we’re always driving toward genuine, measurable progress. For your organization and the world around it.

Ready to change things for the better? We are!