From ambition to impact: what becoming a B Corp means for your organization

Our B Corp certification reflects what we stand for: creating change that goes beyond the brief. That is why we focus not only on strategic business goals or creative challenges, but also on ethical ones. For example, how do we ensure technology makes healthcare more human rather than more distant? How do we use AI responsibly to create personal and culturally relevant experiences? And how do you translate policy into inclusive digital solutions that work for every citizen?

As a B Corp, we believe our greatest impact comes through the work we do with our clients. That impact is tangible and measurable:

• Together with the Municipality of Amsterdam, we designed Schoolwijzer, making school information accessible to all parents and helping to create equal opportunities for children.

• Our approach to supporting older people’s independence, such as enabling them to administer eye drops themselves, frees up 75 FTE of care capacity in Brabant alone for essential healthcare.

• Through smart digital solutions, we help Rotterdampas activate 225,000 people each year to get out and explore.

• In collaboration with Fastned, we developed Fastned Bonds, an initiative that opens up private investment opportunities and contributes to the energy transition.

• Together with HiiL, Norday is working to unlock access to legal knowledge in countries such as Tunisia, Niger and Nigeria.

• Within the Digital Front Door programme, Norday developed De Verhalenbouwer, a digital building block that helps citizens gain clarity and control over their care experiences, contributing to accessible, people-centred healthcare.

B Corp certification is not an end goal, but the result of a rigorous and valuable process that sharpens your impact ambitions across the board. Companies are assessed on five key areas: Governance, Customers, Employees, Environment and Community. Every B Corp undergoes a full reassessment every three years. Based on this, your organisation receives an overall score that is made public. This ensures transparency, showing where you truly stand and where improvement is needed. A strong incentive to drive meaningful, positive change.

With our B Corp certification, we reaffirm our ongoing commitment to positive impact. For you, this means working with a partner that not only delivers creative and strategic solutions, but also creates measurable social value.