Pop venue of the future
Challenge
From the city of Eindhoven, Effenaar aims to position itself as the pop venue of the future. Significant strides have been made in recent years with projects like The Sessions, Hybrid Music Vibes and the Effenaar Makerspace. We developed a website that informs, excites and engages the audience while also serving as a platform for the Effenaar Makerspace and the artists it collaborates with.
Result
The new website positions the Effenaar as a leading pop venue and forward-thinking musical platform. Visitors not only discover new music but are inspired to become ‘makers’ themselves. The improved event calendar simplifies ticket sales, while visual storytelling showcases what’s happening. Visitors can contribute ideas and participate in shaping the program. The physical stage has gained a virtual counterpart: Spaces. This makes the Effenaar the first pop venue to also offer a digital stage for artists, technological innovations, and musical experiments.
Pop venue of the future?
Through the ‘Effenaar Smart Venue’ initiative, cutting-edge experiments with VR, AR, biofeedback, and sensors have reimagined the way music is experienced. These initiatives stem from the question of what these technological developments mean for the presentation and experience of music. With the new website, Smart Venue is brought online, where storytelling plays a key role. Built around the concept of ‘new hybrid music experiences of the future,’ the Smart Venue experiments now have their own dedicated platform on the website. The physical stage has gained a virtual counterpart: Spaces.
Spaces: discover new acts and trends
Spaces are the sections of the website where the digital and physical music experience come together. Spaces help visitors discover new acts and music trends. Effenaar’s programmers share their expertise in the club circuit through interactive visual stories. Short clips highlight bands poised to make an impact or represent the next wave of talent. Additionally, the platform features in-depth articles and interviews, alongside space for experimentation and research.
Each artist their own ‘space’
The concept of Spaces is also reflected in other places on the website. Each artist is given their own dedicated area, highlighted with a unique color palette to emphasize their individuality.
Filter, click, go!
The event calendar is now more complete, organized, and user-friendly. You can easily filter by genre and immediately see where the concert takes place. Labels provide a quick overview, showing which concerts you can still attend last-minute, or – unfortunately – not anymore.
Ready for the future
As part of the Effenaar research program, new technologies and innovations are being explored. The goal is to uncover how these technologies can be applied within the music industry. The findings are showcased in a virtual place within Spaces, positioning Effenaar at the forefront of the future of music.
Ready to change things?
