Daniëlle Blom

General questions

Geoffrey Jansen

Business Director

Do you want to start a collaboration? Contact Geoffrey Jansen

Want to work together?

Digital experiences

B2B services

<h2>Result</h2>
<p>The TripOptimiser app provides Van Oord with greater insights into complex dredging projects. A smart algorithm enables more efficient and sustainable operations. In addition to the interface, careful consideration was given to which features are essential &#8211; and which are not &#8211; to best align with the working methods of the skippers.</p>


een-kustlijn

Een kustlijn

TripOptimiser app

Van Oord

<p>To develop an app that’s as user-friendly and effective as possible, we clearly defined both the business goals and user needs. Through interviews with project managers, skippers and captains, we gained a clear understanding of how the current dredging process works, and how the app can best support it.</p>


een-boot-van-van-oord-doet-baggerwerk-in-de-zee

Een boot van Van Oord doet baggerwerk in de zee

A user-centered Minimal Viable Product

<p>An efficient trip strategy depends on many complex factors. The app would only be successful if it supported the skipper and captain in making decisions, rather than telling them what to do. As a result, the focus of the app shifted from being a static journey planner to becoming a dynamic tool that adds real value alongside the existing onboard systems.</p>


overzicht-van-een-planning-met-rode-oranje-en-groene-blokjes

Overzicht van een planning met rode, oranje en groene blokjes

From a static planner to a dynamic tool

<p>User research revealed that the MVP of the app should not only include planned trips, but also a log of trip results. The skipper can record how much was dumped per trip through a simple form. This ensures they always have an up-to-date and reliable overview of the work area. New trips are optimised based on this real-time data, offering more convenience and more accurate advice for the skipper.</p>


Real-time overview of dredge and drop locations

drie-schermen-van-de-tripoptimiser-app

Drie schermen van de TripOptimiser app

<p>During the development of the app, we focused not only on the features and visual design, but also on the physical context in which the app would be used. The entire team visited the ship where the app was tested. Together with the crew, we reviewed the UI and fully adapted it to fit the onboard workflow.</p>


een-schip-van-van-oord

Een schip van Van Oord

Adapted to the context

Fastned

From start-up to scale-up with strategic design

<h3>Challenge</h3>
<p>Fastned, the market leader in electric fast-charging stations, evolved from a startup to a scale-up, aiming to create an extensive European network of fast-charging stations. However, in 2015, Fastned operated in a time when electric driving was not yet commonplace. Success required trust from governments and investors, as well as attracting users and competing with large players like Shell. Fastned enlisted Norday as a partner to support them through each phase of their growth. This included refining strategies for different growth stages. The challenge was how to turn market interest into growth.</p>
<h3>Result</h3>
<p>Entering the European market required a strategy focused on developing a recognisable brand that embodies Fastned&#8217;s core values. In 2015, we started with a professional website, emphasizing building trust with governments and investors. The focus was on alleviating uncertainties about fast charging. Around 2020, market awareness of the potential of electric driving increased. From that point, the priority was to leverage this market interest for growth. This led to the launch of Fastned Bonds, a user-friendly shares platform. Raising over €180 million in new capital enabled the expansion of Fastned&#8217;s network across Europe.</p>


From start-up to scale-up: strategic design for every growth phase

Royal HaskoningDHV

Digital strategy with expert focus

<h3>Challenge</h3>
<p><span style="font-weight: 400;">The 6,000 professionals at Royal HaskoningDHV work in more than 140 countries on sustainable solutions for the future. They combine their expertise as engineers, designers and consultants with software and technology. A successful formula in which the professionals themselves are the greatest ambassadors.. How do you ensure that the insights of these professionals and their successful projects attract new clients and talents through digital channels?</span></p>
<h3>Result</h3>
<p><span style="font-weight: 400;">Together with TwentySeven, our Sitecore partner within Handpicked, we developed a new digital strategy that puts the expertise of the people at Royal HaskoningDHV at the forefront. The new corporate website is the heart of the completely renewed customer approach; initial contact is made via LinkedIn and the platform through content and the shared sustainable ambitions of potential clients. The result is a drastically improved performance while maintaining a consistent brand experience at every touchpoint, perfectly aligned with the employer brand.</span></p>


The Ocean Cleanup

Engaging different audiences towards a global cleanup

<h3>Challenge</h3>
<p>How do you keep people engaged once the initial buzz has worn off? Almost everyone knows about The Ocean Cleanup and their ambitious mission to remove 90% of all floating waste from the oceans by 2040. To achieve this goal, it is essential to involve various target groups in the project and ensure that attention to the mission is maintained until the goal is met. As a design partner, Norday helps The Ocean Cleanup keep the global community engaged with innovative digital products.</p>
<h3>Result</h3>
<p>We developed a website that serves as both a powerful business platform, raising over €35 million, and an effective tool for the broader community. The website needed to engage multiple target groups, from donors to specialists. To achieve this, we built dashboards that visually present complex data in an attractive and understandable way. This allows the public to follow the progress of the cleanup operations in real-time, creating a sense of transparency and involvement. We also created research pages that encourage specialists to contribute their skills to the mission. Additionally, we built a robust technical infrastructure capable of handling media attention without slowing down the website or increasing CO2 emissions, ensuring an always accessible message, even during major events and launches. The website has won various awards, including Webby Awards and European Design Awards.</p>


TripOptimiser app

Result

What we did